There are significant supplier benefits to be derived from operating a successful ambient consolidation scheme some of these are:
- Providing the retailer with their preferred method of supply at no extra cost to the supplier.
- Cementing relationships with various retailers Increasing their own preferred supplier status.
- Simplified supply chain enabling cost saving benefits to be shared across the board.
Obviously there are challenges for the Suppliers to overcome these being:
- Ensuring all retailer requirements can be managed and fulfilled in full on time every time.
This is overcome with the collaborative approach but collaboration brings its own challenges namely:
- Coordination of multiple retailers order poll’s
- Management of your own single stock holding for multiple retail accounts from the same site.
